By studying perception of the product, we identify what does your target audience perceive and think about product mix, taking into account the psychological component that the consumers develops while they are in contact with the product. By documenting, we provide our clients with the coincidence match ratio he had of his trial product with the version you want to launch.

What makes up the product mix?

The study helps to understand, Enlargement (number of products that the company) Depth (product versions) and consistency (related enterprise and the market).