Well-executed marketing programs drive up both revenue and profits. JG GROUP CO, works with companies to structure such programs carefully to target attractive customer segments, create the desired image and strengthen the brand.
Our work focuses on brand management, including competitive positioning, and the impact that marketing mix and resource allocation have on sales and profits.
We begin by mapping the market share and profit position of the client’s brands relative to its competitors. We then help clients apply that information to manage brand portfolios, from the development of strategy to tactical allocation of resources. Properly managed, a powerful brand name, coupled with effective consumer and trade marketing, can be a formidable competitive weapon.